ISTAMTO is a strategic consulting firm founded in Delaware (US) that helps you unleash the power of innovation and route-to-market in any industry. Whether you need to transform your business model, launch a new product or service, or shape your market, we have the expertise and the global network to help you succeed.

ISTAMTO stands for Innovation Strategy Transformation Optimization, which reflects our core values and mission. We are passionate about finding creative and effective solutions for complex and dynamic challenges. We have a unique combination of skills and expertise in digital transformation, strategic marketing, market shaping, health economics, strategic partnership, and business model innovation. We also have a global network of professionals and partnerships with whom we often cooperate on multidisciplinary initiatives.

ISTAMTO is led by Tifanny Istamto, a seasoned executive with over 15 years of experience in consulting, innovation, health, digital tech, and AI. Tifanny is a former chairwoman of two of the most significant EU trade associations for the health and MedTech industry, where she led partnerships with stakeholders across the ecosystem to influence strategy and growth agenda for innovation. She is also the author of the chapter “Market Access and Reimbursement for Digital Health Technologies” from the book “Software as a Medical Device (2021).”

Tifanny has a proven track record of leading and delivering successful projects in various industries and geographies. She has led the first life cycle assessment program in the industry, the program of carbon offsetting in the industry, the health impact assessment and the cost-benefit analysis in an EU program of €12M, the real-world evidence generation plan and the health economics assessment for +30 ventures and start-ups in Corporate, and is requested as one of the expert reviewers for the 2023-2024 Horizon Europe Programme on the development and harmonisation of methodologies for assessing digital health technologies in Europe.

Tifanny is inspired by her curiosity and desire to discover new things. She is constantly looking for new trends, technology, and possibilities that will benefit her clients and society. She believes that innovation is about changing thoughts and behaviors as much as producing new products or services.

Our approach to consulting is based on four principles: listen, understand, co-create, and deliver. We listen to your needs and goals, understand your context and challenges, co-create solutions using our expertise and network, and deliver results with excellence and professionalism.

ISTAMTO is currently involved in strategic positioning and stakeholder management on carbon credits, carbon neutrality, and forestry in Indonesia with one of the largest partners in the region.

We look forward to discussing your needs and goals and becoming your strategic partner to help you navigate the complex and dynamic landscape of innovation, health, digital tech, and AI.